1/19/2024 0 Comments Effective email newslettersIt’s better to send one excellent newsletter every week than one low-quality newsletter every day. While quality daily newsletters have the highest engagement rates, it may be hard to maintain such a schedule. Decide whether you want to send your newsletter daily, weekly, bi-monthly, or monthly. These expectations should include how often you will send the newsletter. Take the time to figure out exactly what you are offering to your readers and why they should subscribe-these will constitute your North Star over the long term.Ħ. The best time to set expectations is when you design your subscription page. Do this for yourself and for your readers. Clearly state what the frequency and content of your newsletter will be. For instance: “I will write one edition every week for the next twelve weeks.” Khe Hy says that 25 editions is the magic number-which is about half a year for a weekly newsletter-and I tend to agree.ĥ. Instead, make a pact with yourself of sending a specific number of newsletters by a specific date. Don’t give yourself a goal of reaching a certain number of subscribers by a specific date. Having several topics of interest makes it easy to always have ideas to write about.Ĥ. The Maker Mind newsletter is about mindful productivity, creativity, mental health, and entrepreneurship. It can be hard to pinpoint one single topic to write about-and that’s alright. Trends come and go, but your interest in the topic of your newsletter should last for long enough for you to provide value to your readers.ģ. Don’t choose a topic to write about just because it’s trendy. Only do research on a “need to learn” basis.Ģ. Don’t try to figure it all out in one go. There is a lot of contradictory and complex information out there-it’s easy to get paralysed. Whether you currently run a newsletter or are thinking of starting one, I hope you find these thoughts helpful.ġ.
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